Production
https://prod.org.br/article/doi/10.1590/S0103-65132014005000009
Production
Article

Esverdeando a manufatura: dos fundamentos conceituais ao estudo de múltiplos casos

Jabbour, Charbel José C.

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Resumo

O propósito deste artigo é analisar a inserção das questões ambientais no contexto da função produção/manufatura (ou operações), a qual é referenciada como a área organizacional que deve liderar a gestão ambiental empresarial. Para tanto, sistematizou-se o referencial teórico sobre o esverdeamento da área de produção, com implicações para o desenvolvimento de produto, processo, gestão da qualidade e logística. Tendo em vista que esse campo de pesquisa carece, ainda, de evidências empíricas, optou-se pela realização de quatro estudos de caso em empresas localizadas no Brasil. Constatou-se que o nível de maturidade da gestão ambiental dessas empresas tende a acompanhar o grau com que a questão ambiental é inserida nas subáreas de produção, principalmente no processo de desenvolvimento de produto. Não obstante, verificou-se, na maior parte dos casos, dificuldade dessas organizações em estruturar a inserção da dimensão ambiental nas atividades logísticas, desafio que pode ser superado com a adoção, por parte das empresas, dos modernos conceitos de green supply chain management. Os apontamentos finais ressaltam o distanciamento observado entre o que a literatura internacional apregoa e a realidade de empresas localizadas no Brasil no desafio de esverdear definitivamente as empresas manufatureiras.

Palavras-chave

Gestão ambiental. Manufatura. Desenvolvimento de produto. Sustentabilidade.

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