Aplicação da modularidade na indústria automobilística: análise a partir de um levantamento tipo survey
Survey research on the application of modularity in the automotive industry in Brazil
Carnevalli, José Antonio; Miguel, Paulo Augusto C.; Salerno, Mario Sergio
http://dx.doi.org/10.1590/S0103-65132012005000040
Prod, vol.23, n2, p.329-344, 2013
Resumo
Esta investigação tem como objetivo identificar empresas do setor automobilístico que utilizam a estratégia modular e analisar aspectos do seu uso. Para tanto, foi realizado um levantamento tipo survey com o envio de um questionário para cerca de 350 empresas deste segmento, com aproximadamente 14% de taxa de retorno. Verificou-se que a maioria das empresas tem certa experiência com a modularidade. As dificuldades para as montadoras estão principalmente na capacitação dos fornecedores. Já os fornecedores apresentam dificuldades para atender às exigências das montadoras de projetar e fabricar os módulos. Em relação aos benefícios do uso da modularidade para as montadoras, a maioria está relacionada com a terceirização de atividades para o fornecedor, tal como a transferência de custos fixos para os fornecedores. Para os fornecedores, os principais benefícios envolvem o aumento da parceria com o cliente, como ter exclusividade de fornecimento e desenvolver novas competências organizacionais.
Palavras-chave
Modularidade. Projeto modular. Produção modular. Setor automotivo
Abstract
The purpose of this research is to identify automotive sector companies that use modular strategies and analyze aspects of its use. To this end, a survey research was carried out though a questionnaire sent to about 350 companies in the sector, with a response rate of nearly 14%. Results showed that most companies adopt the modularity strategy and have some experience in its use. Concerning the difficulties experienced, the major problems faced by assemblers are related to finding capable suppliers in order to use the strategy. With regard to suppliers, the difficulties are related to fulfilling automotive assemblers' new demands to modular design and manufacturing. Regarding automotive assemblers, the main benefit of adopting modularity is linked to the outsourcing of some activities to suppliers, transferring fixed costs to them. Concerning suppliers, the main benefit is the partnership increase with customers, such as exclusive supply and the development of new organizational competencies.
Keywords
Modularity. Modular design. Modular production. Automotive industry
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