As relações do projeto de produtos com a cadeia de suprimentos: um estudo de caso no setor de eletrodomésticos
The relations between product design and supply chain: a case study in the home appliance sector
Santos, Andrea Cristina dos; Forcellini, Fernando Antonio
http://dx.doi.org/10.1590/S0103-65132012005000021
Prod, vol.22, n3, p.534-548, 2012
Resumo
O objetivo deste trabalho é a investigação da cadeia de suprimentos como outra dimensão da engenharia simultânea no projeto de produtos. Com base na revisão da literatura, foram identificadas quatro dimensões de investigação de relacionamento do projeto de produtos com a cadeia de suprimentos: abordagem de processos de negócios, envolvimento de clientes no projeto de produtos, envolvimento dos fornecedores no projeto de produtos e modularização de produtos. Desenvolveu-se um estudo de caso de um elo da cadeia de suprimentos do setor de eletrodomésticos, com o propósito de investigar os relacionamentos da cadeia de suprimentos com o projeto de produtos. Ao final, são analisadas as implicações dos resultados da pesquisa para inserção da cadeia de suprimentos, como outra dimensão da engenharia simultânea, no projeto de produtos.
Palavras-chave
Projeto de produtos. Cadeia de suprimentos. PDP. SCM.
Abstract
This paper seeks to investigate the supply chain as another dimension of concurrent engineering in product design. Based on the literature review, four dimensions of investigation of relationship between product design and supply chain were identified: the business processes approach, the involvement of clients and suppliers in product design, and the modularization of products. In order to investigate the relations between the supply chain and product design, a case study of a link in the home appliance sector’s supply chain was carried out. At the end, the implications of the research results were analyzed with the purpose of including the supply chain as another dimension of concurrent engineering in product design.
Keywords
Product design. Supply chain. PDP. SCM.
References
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DAHMUS, J. B.; GONZALEZ-ZUGASTI, J. P.; OTTO, K. N. Modular Product Architecture. Design Studies, v. 22, n. 5, p. 409-424, 2001. http://dx.doi.org/10.1016/S0142-694X(01)00004-7
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FIXSON, S. The multiple faces of modularity - a literature analysis of a product concept for assembled hardware products. Michigan: University of Michigan, Industrial and Operations Engineering, 2003. Disponível em:
FUGITA, K. Product Variety Optmization under Modular Architecture. In: INTERNATIONAL SYMPOSION ON TOOLS AND METHODS OF COMPETITIVE ENGINEERING - TMCE, 3., 2000, Netherlands. Proceedings... Netherlands: Delf, 2000. p. 451-464. Disponível em:
HANDFIELD, R. B.; NICHOLS JUNIOR, E. Supply chain redesign: transforming supply chain into integrated value systems. Upper Saddle River: Prentice Halls, 2002, 371 p.
HOLMEN, E.; KRISTESEN, P. S. Supplier roles in product development: interaction versus portioning. European Journal of Purchasing & Supply Management, v. 4, n. 1, p.185-193, 1998. http://dx.doi.org/10.1016/S0969-7012(97)00023-3
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HUANG, C. Q. Design for X: concurrent engineering imperatives. London: Chapman & Hall, 1996, 508 p.
KLEEF, E.; TRIJP, H. C. M.; LUNING, P. Consumer research in the early stages of new product development a critical review of methods and techniques. Food Quality and Preference, v. 16, n. 3, p. 181-201, 2005. http://dx.doi.org/10.1016/j.foodqual.2004.05.012
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KUMAR, A. Massa Customization: metrics and modularity. International Journal of Flexible Manufacturing Systems, v. 16, n. 4, p. 287-311, 2004. http://dx.doi.org/10.1007/s10696-005-5169-3
LAGROSEN, S. Customer involvement in new product development: a relationship marketing perpective. European Journal of Innovation Management, v. 8, n. 4, p. 424-436, 2005. http://dx.doi.org/10.1108/14601060510627803
LAMBERT, D. M. Supply chain management: processes, partnerships, performance. Second Edition. Sarasota: Hartley Press, 2004. 344 p.
LAMBERT, D. M.; COOPER, M. C. Issues in supply chain management. Industrial Marketing Management, v. 29, n. 1, p. 65-83, 2000. http://dx.doi.org/10.1016/S0019-8501(99)00113-3
LIU, Z.; WONG, Y. S.; LEE, K. S. Integrated approach to modularize the conceptual product family architecture. International Journal of Advanced Manufacturing Technology, v. 26, p. 83-96, 2008.
LUSCH, R. F. Marketing envolving identify: defining our future. American Marketing Association, v. 26, n. 2, 2007.
MARTIN, M. V.; ISHII, K. Design for variety: developing standardized and modularized product platform architectures. Research in Engineering Design, v. 13, n. 4, p. 213-235, 2002.
MASCITELLI, R. The lean product development guide book: everything your design team needs to improve efficient and slash time to market. Technology perspectives, 2006. 310 p.
MASCITELLI, R. The lean product development guide book: everything your design team needs to improve efficing and slash time to market. Technology perspectives, 2006. 310 p.
MCIVOR, R. T.; HUMPHREYS, P. K. Early supplier involvement in the design process: lessons from the electronics industry. Omega, v. 32, n. 3, p. 179-1999, 2004. http://dx.doi.org/10.1016/j.omega.2003.09.005
MCIVOR, R. T.; HUMPHREYS, P. K.; MCALEER, W. E. A strategic model for the formulation of an effective make or buy decision. Management Decision, v. 35, n. 2, p. 169-178, 1997. http://dx.doi.org/10.1108/00251749710160331
MEYER, M. H.; LEHNERD, A. P. Power of product development platforms: building value and cost leadership. New York: Free Press, 1997. 267 p.
MIKKOLA, J. H. Managing modularity of product archictures: toward an integrated theory. IEEE Transactions on Engineering Management, v. 50, n. 2, p. 204-218, 2003. http://dx.doi.org/10.1109/TEM.2003.810826
MIKKOLA, J. H.; SKJOETT-LARSEN, T. Early supplier involvement: implications for new product development outsourcing and supplier-buyer interdependence. Global Journal of Flexible Systems Management, v. 4, n. 4, p. 31-41, 2003.
NAMBISAN, S.; BARON, R. Virtual customer environments: testing a model of voluntary participation in value co-creation activities. Journal of Product Innovation Management, v. 26, n. 4, p. 388-406, 2009. http://dx.doi.org/10.1111/j.1540-5885.2009.00667.x
OTTO, K. N.; WOOD, K. L. Product design: techniques in reverse engineering and new product development. Upper Saddle River: Prentice Hall, 2000. 1071 p.
PAHL, G.; BEITZ, W. Engineering design: a systematic approach. 2. ed. Tradução para o inglês de Ken Wallace; Luciënne Blessing; Frank Bauert. London: Springer, 1996. 544 p.
PAHL, G. et al. Projeto na engenharia: fundamentos do desenvolvimento eficaz de produtos, métodos e aplicações. 6. ed. Tradução para português de Hans Andreas, revisão de Nazem Nacimento Wener. São Paulo: Edgard Blucher, 2005. 412 p.
PERKS, H. Specifying and Synchronizing partner activities in the dispersed product development process. Industrial Marketing Management, v. 24, n. 4, p. 85-95, 2005. http://dx.doi.org/10.1016/j.indmarman.2004.08.002
PINE II, B. J. Personalizando produtos e serviços: customização maciça a nova fronteira da competição dos negócios. Tradução para o português de Edna Emi Onoe Veiga. São Paulo: Makron Books, 1993. 334 p.
RO, Y. K.; LIKER, J. K.; FIXSON, S. Modularity as a strategy for supply chain coordination: the case of U.S auto. IEEE Transactions on Engineering Management, v. 54, n. 1, p. 172-189, 2007. http://dx.doi.org/10.1109/TEM.2006.889075
ROZENFELD, H. et al. Gestão de desenvolvimento de produto: uma referência a melhoria do processo. São Paulo: Saraiva, 2006. 542 p.
RUNGTUSANATHAM, M.; FORZA, C. Coordinating product design, process desing, and supply chain design decisions. Part A: topic motivation, performance implications, and article review process. Journal of Operations Management, v. 23, n. 3, p. 319-324, 2005.
SANCHEZ, R.; COLLINS, R. P. Competing and learning in modular markets. Long Range Planning, v. 34, n. 6, p. 645-667, 2001. http://dx.doi.org/10.1016/S0024-6301(01)00099-1
SANDERSON, S.; UZUMERI, M. Managing product families: the case of the sony walkman. Research Policy, v. 24, n. 5, p. 761-782, 1995. http://dx.doi.org/10.1016/0048-7333(94)00797-B
SANTOS, A. C. Modelo de referência para o processo de desenvolvimento de produtos em Ambiente de SCM. 2008. 408 f. Tese (Doutorado em Engenharia Mecânica)-Universidade Federal de Santa Catarina, Florianópolis, 2008.
SANTOS, A. C.; FORCELLINI, F. A. A assessment of supplier involvement in the product development process (PDP) based on a reference model for food industry. Product Management & Development, n. 1, v. 3, p. 49-53, 2005.
SANTOS, A. C., FORCELLINI, F. A.; KIECKBUSCH, R. E. Involvement assessment of supplier in the product development process (PDP) for ceramic tile industry. In: INTERNATIONAL CONFERENCE ON PRODUCTION RESEARCH - ICPR AMERICAS, 2006, Curitiba. Anais... Curitiba: Produtrônica, 2006.
SANTOS, A. C.; FORCELLINI, F. A.; KIECKBUSCH, R. E. Linking outsourcing process and product development process: literature analysis. Product Management & Development, n. 2, v. 5, p. 111-126, 2007.
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