Análise comparativa e avaliação de prioridades de competição em três cadeias de suprimentos do setor petroquÃmico
Comparative analysis and competitive priorities assessment in three supply chains from the petrochemical industry
Silva, Brian; Finardi, Cristiano; Forneck, Marcelo; Sellitto, Miguel Afonso
http://dx.doi.org/10.1590/S0103-65132012005000015
Prod, vol.22, n2, p.225-236, 2012
Resumo
Este artigo analisa comparativamente e avalia qualitativamente prioridades de competição em três cadeias de suprimentos da indústria petroquÃmica, A, B e C. A pesquisa foi feita no segundo semestre de 2006. O artigo revisa definições sobre cadeias de suprimentos, destacando principalmente a forma de rede que estas podem assumir. A seguir, apresenta os três casos estudados. A pesquisa identificou sete prioridades de competição em petroquÃmica: qualidade, entrega, flexibilidade, custo, inovação, comunicação e segurança, que foram desdobradas em dimensões. As prioridades foram ponderadas por gestores, com apoio do método multicriterial AHP, chegando-se a uma estrutura de competitividade, que apoiou a avaliação, baseada em julgamento. Ao fim, as diferenças entre as prioridades e os desempenhos julgados formaram uma estrutura de objetivos para as cadeias. A deve priorizar qualidade, B flexibilidade e C redução de custo.
Palavras-chave
Cadeia de suprimentos. Estratégias de produção. Critérios de competição. Competição em petroquÃmica. Medição de desempenho em SC
Abstract
The purpose of this article is to comparatively analyze and quantitatively assess the competitive priorities in three supply chains from the petrochemical industry: A, B, and C. The research was carried out in the second half of 2006. The article revises definitions on supply chains with emphasis on network shapes. Then, it presents the three case studies: A, B, and C. The research identifies seven competitive priorities in the petrochemical industry: quality, lead-time, flexibility, cost, innovation, communication and safety, which were unfolded in dimensions. The priorities were analyzed by managers with the support of the AHP multi-criteria method, reaching a competitiveness structure that supported the assessment based on judgment. Finally, the differences betweenthe priorities and the assessed performances formed a structure of objectives for the chains. Results showed that Ashould prioritize quality,B should prioritize flexibility, while C should prioritize cost reduction.
Keywords
Supply chain. Production strategies. Competitive criteria. Competition in the petrochemical industry. Performance assessment in supply chain.
References
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SELLITTO, M.; MENDES, L. Avaliação comparativa do desempenho de três cadeias de suprimentos em manufatura. Produção, v. 16, n. 3, p. 552-568, 2006. http://dx.doi.org/10.1590/S0103-65132006000300015
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TAYLOR, D. LogÃstica na cadeia de suprimentos: uma perspectiva gerencial. São Paulo: Pearson, 2006.
THOMAS, D.; GRIFFIN, P. Coordinated supply chain management. European Journal of Operational Research, v. 94, n. 1, p. 1-15, 1996. http://dx.doi.org/10.1016/0377-2217(96)00098-7
YIN, R. Estudo de caso: planejamento e método. Porto Alegre: Bookman, 2001.
WARD, P. et al. Competitive priorities in operations management.Decision Sciences, v. 29, n. 4, p. 1035-1046, 1998. http://dx.doi.org/10.1111/j.1540-5915.1998.tb00886.x
WATTS, C., KIM, Y., HAHN, C. Linking purchasing to corporate competitive strategy. International Journal of Purchasing and Materials Management, v. 28, n. 4, p. 2-8, 1992.
BALLOU, R. Gerenciamento da Cadeia de Suprimentos/LogÃstica Empresarial. Porto Alegre: Bookman, 2006.
BEAMON, B. Measuring supply chain Performance. International Journal of Operations & Production Management, v. 19, n. 3, p. 275-292, 1999. http://dx.doi.org/10.1108/01443579910249714
BOWERSOX, D.; CLOSS, D.; COOPER, M. Gestão LogÃstica de Cadeias de Suprimentos. Porto Alegre: Bookman, 2006.
CHAN, F. Performance Measurement in a Supply Chain The International Journal of Advanced Manufacturing Technology, v. 21, n. 7, p. 534-548, 2003.
CHAN, F.; QI, H. Feasibility of performance measurement system for supply chain: a process-based approach and measures. Integrated Manufacturing Systems, v. 14, n. 3, p. 179-190, 2003. http://dx.doi.org/10.1108/09576060310463145
CHEN, I.; PAULRAJ, A.; LADO, A. Strategic purchasing, supply management, and firm performance. Journal of Operations Management, v. 22, n. 5, p. 505-523, 2004. http://dx.doi.org/10.1016/j.jom.2004.06.002
CHEN, I.; PAULRAJ, A. Understanding supply chain management: critical research and a theoretical framework. Journal of Production Research, v. 42, n. 1, p. 131-163, 2004. http://dx.doi.org/10.1080/00207540310001602865
CHRISTOPHER, M. LogÃstica e gestão da cadeia de suprimentos. São Paulo: Thomson Learning, 2007.
EISENHARDT, K. Building theories from case study research. Academy of Management Review, v. 14, n. 4, p. 532-550, 1989.
GUIMARÃES, T.; COOK, D.; NATARAJAN, N. Exploring the importanceof business clockspeed as a moderator for determinants of supplier network performance. Decision Sciences, v. 33, n. 4, p. 629-644, 2002. http://dx.doi.org/10.1111/j.1540-5915.2002.tb01659.x
GUNASEKARAN, A.., PATEL, C., TIRTIROGLU, E. Performance measures and metrics in a supply chain environment. International Journal of Operations & Production Management, v. 21, n. 1-2, p. 71-87, 2001. http://dx.doi.org/10.1108/01443570110358468
GUNASEKARAN, A., PATEL, C., McGAUGHEY, R. A framework for supply chain performance measurement. International Journal of Production Economics, v. 87, n. 3, p. 333-347, 2004. http://dx.doi.org/10.1016/j.ijpe.2003.08.003
HARLAND, C.; LAMMING, R.; COUSINS, P. Developing the concept of supply strategy. International Journal of Operations & Production Management, v. 19, n. 7, p. 650-675, 1999. http://dx.doi.org/10.1108/01443579910278910
KLEIJNEN J.; SMITS M. Performance metrics in supply chain management. Journal of the Operational Research Society, v. 54, n. 5, p. 507-514, 2003. http://dx.doi.org/10.1057/palgrave.jors.2601539
KRAUSE, D.; PAGELL, M.; CURKOVIC, S. Toward a measure of competitive priorities for purchasing. Journal of Operations Management, v. 19, n. 4, p. 497-512. 2001. http://dx.doi.org/10.1016/S0272-6963(01)00047-X
KRAUSE, D.; SCANELL, T.; CALANTONE, R. A structural analysis of the effectiveness of buying firms´ strategies to improve supplier performance. Decision Sciences, v. 31, n. 1, p. 33-55, 2000. http://dx.doi.org/10.1111/j.1540-5915.2000.tb00923.x
KWOK, S.; WU, K. RFID-based intra-supply chain in textile industry. Industrial Management & Data Systems, v. 109, n. 9, p. 1166-1178, 2009.http://dx.doi.org/10.1108/02635570911002252
LAI, K.; NGAI, E.; CHENG, T. Measures for evaluating supply chain performance in transport logistics. Transportation Research Part E: Logistics and Transportation Review, v. 38, n. 6, p. 439-456, 2002. http://dx.doi.org/10.1016/S1366-5545(02)00019-4
LAMBERT, D.; POHLEN, T. Supply Chain Metrics. The International Journal of Logistics Management, v. 12, n. 1, p. 1-19, 2001. http://dx.doi.org/10.1108/09574090110806190
LAMMING, R. et al.An initial classification of supply networks. International Journal of Operations & Production Management, v. 20, n. 6, p. 675-691, 2000. http://dx.doi.org/10.1108/01443570010321667
LORENZONI, G.; LIPPARINI, A.The leverage of interfirm relationships as a distinctive organizational capability. Strategic Management Journal, v. 20, n. 4, p. 317-339, 1999. http://dx.doi.org/10.1002/(SICI)1097-0266(199904)20:4%3C317::AID-SMJ28%3E3.0.CO;2-3
PIRES, S. Gestão da Cadeia de Suprimentos - Conceitos, Estratégias Práticas e Casos. São Paulo: Atlas, 2004.
RIBEIRO, J.; NEUMANN, C. Planejamento e condução de grupos focados. In: RIBEIRO, J. (Org.) Grupos focados: teoria e aplicações. Porto Alegre: FEENG-UFRGS-PPGEP, 2003.
SAATY, T. Multicriteria Decision Making: the Analytic Hierarchy Process. Pittsburgh: RWS Publications, 1991.
SELLITTO, M.; MENDES, L. Avaliação comparativa do desempenho de três cadeias de suprimentos em manufatura. Produção, v. 16, n. 3, p. 552-568, 2006. http://dx.doi.org/10.1590/S0103-65132006000300015
SELLITTO, M.; BORCHARDT, M.; PEREIRA, G. Systemic performance assessment of a kind of complex adaptive system: supply-chains. In: INTERNATIONAL MULTI-CONFERENCE ON COMPLEXITY, INFORMATICS AND CYBERNETICS - IMCIC, 2011, Orlando. Proceedings...Orlando: International Institute of Informatics and Systemics, 2011.
SIMCHI-LEVI, D.; KAMINSKI, P.; SIMCHI-LEVI, E. Cadeia de Suprimentos: Projeto e Gestão. Porto Alegre: Bookman, 2003.
SUPPLY CHAIN COUNCIL - SCC. The. DisponÃvel em:
TAYLOR, D. LogÃstica na cadeia de suprimentos: uma perspectiva gerencial. São Paulo: Pearson, 2006.
THOMAS, D.; GRIFFIN, P. Coordinated supply chain management. European Journal of Operational Research, v. 94, n. 1, p. 1-15, 1996. http://dx.doi.org/10.1016/0377-2217(96)00098-7
YIN, R. Estudo de caso: planejamento e método. Porto Alegre: Bookman, 2001.
WARD, P. et al. Competitive priorities in operations management.Decision Sciences, v. 29, n. 4, p. 1035-1046, 1998. http://dx.doi.org/10.1111/j.1540-5915.1998.tb00886.x
WATTS, C., KIM, Y., HAHN, C. Linking purchasing to corporate competitive strategy. International Journal of Purchasing and Materials Management, v. 28, n. 4, p. 2-8, 1992.
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