Production
https://prod.org.br/article/doi/10.1590/S0103-65132012005000015
Production
Article

Análise comparativa e avaliação de prioridades de competição em três cadeias de suprimentos do setor petroquímico

Comparative analysis and competitive priorities assessment in three supply chains from the petrochemical industry

Silva, Brian; Finardi, Cristiano; Forneck, Marcelo; Sellitto, Miguel Afonso

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Resumo

Este artigo analisa comparativamente e avalia qualitativamente prioridades de competição em três cadeias de suprimentos da indústria petroquímica, A, B e C. A pesquisa foi feita no segundo semestre de 2006. O artigo revisa definições sobre cadeias de suprimentos, destacando principalmente a forma de rede que estas podem assumir. A seguir, apresenta os três casos estudados. A pesquisa identificou sete prioridades de competição em petroquímica: qualidade, entrega, flexibilidade, custo, inovação, comunicação e segurança, que foram desdobradas em dimensões. As prioridades foram ponderadas por gestores, com apoio do método multicriterial AHP, chegando-se a uma estrutura de competitividade, que apoiou a avaliação, baseada em julgamento. Ao fim, as diferenças entre as prioridades e os desempenhos julgados formaram uma estrutura de objetivos para as cadeias. A deve priorizar qualidade, B flexibilidade e C redução de custo.

Palavras-chave

Cadeia de suprimentos. Estratégias de produção. Critérios de competição. Competição em petroquímica. Medição de desempenho em SC

Abstract

The purpose of this article is to comparatively analyze and quantitatively assess the competitive priorities in three supply chains from the petrochemical industry: A, B, and C. The research was carried out in the second half of 2006. The article revises definitions on supply chains with emphasis on network shapes. Then, it presents the three case studies: A, B, and C. The research identifies seven competitive priorities in the petrochemical industry: quality, lead-time, flexibility, cost, innovation, communication and safety, which were unfolded in dimensions. The priorities were analyzed by managers with the support of the AHP multi-criteria method, reaching a competitiveness structure that supported the assessment based on judgment. Finally, the differences betweenthe priorities and the assessed performances formed a structure of objectives for the chains. Results showed that Ashould prioritize quality,B should prioritize flexibility, while C should prioritize cost reduction.

Keywords

Supply chain. Production strategies. Competitive criteria. Competition in the petrochemical industry. Performance assessment in supply chain.

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