Proposal of a new method for effectiveness evaluation in the product design and development process

Carminada Netto, Adherbal; Kaminski, Paulo Carlos

Downloads: 0
Views: 113


This paper addresses the subject of product design process evaluation from the designer’s point of view. Based on the results of a preliminary research phase a comprehensive questionnaire is drawn up, and applied to a selected group of designers in the automotive industry, comprising Brazilian plants of two major car manufacturers, two Tier 1 suppliers and one lorry and bus manufacturer. Data provided by the answers are compiled, presented and discussed within each organizational environment. A combined analysis is then carried out in order to identify those management actions that are considered by the automotive industry as being more important for both assuring and evaluating the effectiveness of the product design and development process. Management actions are classified according to criteria supplied by the ISO quality management standards. Finally, based on the evaluation, management action indicators are defined and a single and flexible effectiveness index is proposed, which can be calculated using both company and industry data for evaluation and benchmark purposes.


Continual improvement. Critical incident technique. Effectiveness. Product design and development. ServQual.


AMERICAN SOCIETY FOR QUALITY - ASQ. Nominal group technique (NGT). 2004. Disponível em: . Acesso em: 27 jan. 2011.

CAMINADA NETTO, A. Quality management in product design and development: a contribution to effectiveness evaluation. Thesis (Doctorate Degree in Mechanical Engineering)-University of São Paulo, 2006.

CAMINADA NETTO, A.; KAMINSKI, P. C. Assessing the quality of product design from the designer's point of view: the case of a global automotive supplier. In: INTERNATIONAL CONGRESS OF MECHANICAL ENGINEERING - COBEM, 19., 2007, Brasília, DF, Brazil. Anais...1 CD-ROM.

CAMINADA NETTO, A.; KAMINSKI, P. C. The voice of the product designer: a contribution to effectiveness evaluation in the automotive industry. Journal of Quality, 2006. Disponível em: .

DOBBIE, A. et al. Using a modified nominal group technique as a curriculum evaluation tool. Family Medicine, v. 36, n. 6, p. 402-406, 2004.

E.U.A. UNITED STATES ARMY. Action officer development course. 2006. Disponível em: . Acesso em: 27 de jan. 2006.

FLANAGAN, J. C. The critical incident technique. Psychological Bulletin, p. 327-358, 1954. PMid:13177800.

HAYES, B. E. Measuring customer satisfaction. Milwaukee: ASQ Quality Press, 1998.

INSTITUTO DA QUALIDADE AUTOMOTIVA - IQA. Presents ISO/TS 16949, AIAG and VDA manuals. Disponível em: . Acesso em: 12 set. 2008.

INTERNATIONAL ORGANIZATION FOR STANDARDIZATION - ISO. ISO 9000:2005. Quality management systems - Fundamentals and vocabulary. Geneva, 2005.

INTERNATIONAL ORGANIZATION FOR STANDARDIZATION - ISO. ISO 9001:2008. Quality management systems - Requirements. Geneva, 2008.

LATOUR, B. Jamais fomos modernos. São Paulo, Brazil: Editora 34, 1994. 149 p. Nous n'avons jamais été modernes, Éditions La Découverte, Paris, 1991.

MICHIGAN STATE UNIVERSITY. Extension. Issue Identification Information 00005. 1994. Disponível em: . Acesso em: 27 de jan. 2011.

MIZUNO, S. The seven new QC tools. Cambridge, MA, EUA: Productivity Press, 1988. 322 p.

NAYATANI, Y. et al. The seven new QC tools: practical applications for managers. Tokyo: 3A Corporation, 1994. 181 p.

O'DONNELL, F. J.; DUFFY, A. H. B. Modelling design development performance. International Journal of Operations and Production Management, v. 22, n.11, p. 1198-1221, 2002.

PARASURAMAN, A.; ZEITHAML, V. A.; BERRY, L. Balancing customer perceptions and expectations. New York: The Free Press, 1990.

SCHOLTES, P. R. The team handbook. Madison, WI: Joiner Associates Inc. Management Consultants, 1988.

TAYLOR-POWELL, E. Program development & evaluation. Collecting group data: Nominal group technique, Quick tips 3. Wisconsin University, 2002. Disponível em: . Acesso em: 27 de jan. 2006.

THOMSON, D. S. et al. Managing value and quality in design. Building Research & Information, v. 31, n.5, p. 334-345, 2003.

UMM STATISTICS. Biography e bibliography of J. W. Tuckey. Disponível em: . Acesso em: 22 de jul. 2005.

5883a3be7f8c9da00c8b460e 1574685864 Articles
Links & Downloads


Share this page
Page Sections