Discussão sobre a problemática na interface entre as funções marketing e produção

Melo; Denise Avila de

doi:10.1590/S0103-65131995000100005

Article

Discussão sobre a problemática na interface entre as funções marketing e produção

Melo, Denise Avila de

http://dx.doi.org/10.1590/S0103-65131995000100005 Prod, vol.5, n1, p.79-90, 1995

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Resumo

É comum se encontrar cm uma empresa industrial, divisões e/ou departamentos com funções bastante específicas o que muitas vezes resulta em conflitos. Neste trabalho, será discutida a importância de haver uma boa integração entre duas das mais importantes funções de uma empresa industrial, quais sejam : marketing e produção. Também serão discutidas as principais áreas de conflito entre estas duas funções e as causas de tais conflitos. Pretende-se acima de tudo salientar que as razões dos conflitos, apesar de complexas, podem ser entendidas, e mais ainda, que os mesmos podem ser atenuados, como por exemplo, por meio de programas de fomento á cooperação entre as funções.

Palavras-chave

funções industriais, marketing, produção, integração

Abstract

It is usual lo find among industrial enterprises, departments and divisions with specific functions, sometimes resulting in conflicts. The importance of providing good integration between two of the most important functions within an industrial enterprise, production and marketing, is discussed in this paper. We also discuss the main conflict areas between these two functions and the reasons for that. The basic purpose is to emphasize that even complexes, the reasons can be understood and minimized.

Keywords

Industrial Junctions, marketing, production, integration

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Discussão sobre a problemática na interface entre as funções marketing e produção