Production
https://prod.org.br/article/doi/10.1590/0103-6513.224116
Production
Research Article

Structuring front-end innovation activities throughout strategic product planning

Rodrigues, Thaisa; Braghini Junior, Aldo; Sola, Antonio Vanderley Herrero

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Abstract

Strategic product planning (SPP) for new product development (NPD) in the front-end of innovation (FEI) is a great challenge for managers and practitioners. This article analyzes the structuring process of FEI activities during SPP. A research was carried out with 78 industries from both food and furniture in Brazil. Our study revealed that FEI activities are structured in an intricate network with a high level of complexity and interdependence. The large amount of activities and the complexity in structuring them denote that companies are concerned to reduce uncertainties and risks intensifying the planning phase.

Keywords

New product development, Fuzzy front-end, Strategic planning.

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