Production
https://prod.org.br/article/doi/10.1590/0103-6513.20200012
Production
Research Article

Open innovation integration to product development: a sector level analysis within the manufacturing industry

Rafael Ortega Marin; Paulo Carlos Kaminski

Downloads: 1
Views: 870

Abstract

Abstract: Paper aims: the purpose of this study is to analyze how Open Innovation (OI) activities occur in Product Development Processes (PDP) and in the design of new products.

Originality: the study is based on a self-developed and conducted survey, applied to engineers and managers working in departments involving product development and innovation among the Brazilian automakers.

Research method: the method adopted is that of a questionnaire-based survey. Results are analyzed through a principal component analysis, followed by ordinary least squares regressions, in order to test the hypotheses proposed.

Main findings: results suggest that inbound practices were more present than outbound practices, with a strong presence of the supplier in the design process (and not so much of a user-centered approach). Correlation between an organizational culture that favors OI and adoption to newer PDP methods and tools indicate that adopting newer product development methodologies and technologies could lead to a more “open” design process.

Implications for theory and practice: the research provides an overview of open innovation within the Brazilian automakers, and reports what could be opportunities for the automotive industry to head towards.

Keywords

Product development, PDP, Open innovation, Innovation management, Automotive industry

References

Armellini, F., Kaminski, P. C., & Beaudry, C. (2014). The open innovation journey in emerging economies: an analysis of the Brazilian aerospace industry. Journal of Aerospace Technology and Management, 6(4), 462-474. http://dx.doi.org/10.5028/jatm.v6i4.390.

Asimow, M. (1962). Introduction to design. Upper Saddle River: Prentice-Hall.

Balcet, G., & Consoni, F. L. (2007). Global technology and Knowledge Management: Product development in Brazilian car industry. International Journal of Automotive Technology and Management, 7(2/3), 135-152. http://dx.doi.org/10.1504/IJATM.2007.014971.

Blankesteijn, M., Jong, F. D., & Bossink, B. (2019). Closed-open innovation strategy for autonomous vehicle development. International Journal of Automotive Technology and Management, 19(1/2), 74-103. http://dx.doi.org/10.1504/IJATM.2019.098507.

Bogers, M., Chesbrough, H., & Moedas, C. (2018). Open Innovation: Research, Practices, and Policies. California Management Review, 60(2), 5-16. http://dx.doi.org/10.1177/0008125617745086.

Brasil. (2018). Estabelece requisitos obrigatórios para a comercialização de veículos no Brasil; institui o Programa Rota 2030 - Mobilidade e Logística; dispõe sobre o regime tributário de autopeças não produzidas; e altera as Leis n º 9.440, de 14 de março de 1997, 12.546, de 14 de dezembro de 2011, 10.865, de 30 de abril de 2004, 9.826, de 23 de agosto de 1999, 10.637, de 30 de dezembro de 2002, 8.383, de 30 de dezembro de 1991, e 8.989, de 24 de fevereiro de 1995, e o Decreto-Lei nº 288, de 28 de fevereiro de 1967 (Lei n° 13.755,de 10 de Dezembro de 2018). Diário Oficial da República Federativa do Brasil.

Brown, S. L., & Eisenhardt, K. M. (1995). Product development: Past research, present findings, future directions. Academy of Management Review, 20(2), 343-378. http://dx.doi.org/10.5465/amr.1995.9507312922.

Canuto da Silva, G., & Kaminski, P. C. (2016). Selection of virtual and physical prototypes in the product development process. International Journal of Advanced Manufacturing Technology, 84, 1513-1530. http://dx.doi.org/10.1007/s00170-015-7762-2.

Canuto da Silva, G., & Kaminski, P. C. (2017). Proposal of framework to managing the automotive product development process. Cogent Eng., 4(1), 1-25. http://dx.doi.org/10.1080/23311916.2017.1317318.

Chesbrough, H. W. (2003). The era of open innovation. MIT Sloan Management Review, 44, 8.

Chesbrough, H., & Bogers, M. (2014). Explicating open innovation: clarifying an emerging paradigm for understanding innovation. In H. Chesbrough, W. Vanhaverbeke & J. West (Eds.), New frontiers in open innovation (pp. 1-37). Oxford: Oxford University Press, Forthcoming.

Chiaroni, D., Chiesa, V., & Frattini, F. (2011). The Open Innovation Journey: How firms dynamically implement the emerging innovation management paradigm. Technovation, 31(1), 34-43. http://dx.doi.org/10.1016/j.technovation.2009.08.007.

Clark, K. B., & Fujimoto, T. 1991. Product development performance: strategy, organization and management in the world auto industry. Harvard Business School Press.

Clark, K. B., & Wheelwright, S. C. 1993. Managing New Product and Process Development. New York: Free Press.

Cooper, R. G. (1990). Stage-gate systems: a new tool for managing new products. Business Horizons, 33(3), 44-54. http://dx.doi.org/10.1016/0007-6813(90)90040-I.

Dieter, G. E., & Schmidt, L. C. (2009). Engineering design (4th ed.). New York: McGraw-Hill.

Evans, J. H. (1959). Basic design concepts. Journal of the American Society for Naval Engineers, 71(4) 671-678. http://dx.doi.org/10.1111/j.1559-3584.1959.tb01836.x.

Gassmann, O., Enkel, E., & Chesbrough, H. W. (2010). The future of open innovation. Research-Technology Management, 60(1), 35-38.

Gondim, I. J. C., Borini, F. M., & Cunha, J. A. C. (2017). Tax burden on open innovation: the case of the automotive industry in Brazil. International Journal of Automotive Technology and Management, 17(3), 248-269. http://dx.doi.org/10.1504/IJATM.2017.086409.

Gurcaylilar-Yenidogan, T. (2014). A multidimensional typology of automaker-supplier relationships: The knowledge sharing dilemma. International Journal of Automotive Technology and Management, 14(1), 1-24. http://dx.doi.org/10.1504/IJATM.2014.058363.

Ibusuki, U., Bernardes, R. C., & Consoni, F. L. (2015). New Brazilian automotive industrial policy: analysis of the consequences for local R&D based on new comer’s strategies. International Journal of Automotive Technology and Management, 15(1), 63-79. http://dx.doi.org/10.1504/IJATM.2015.067092.

Ibusuki, U., Kobayashi, H., & Kaminski, P. C. (2012). Localisation of product development based on competitive advantage of location and government policies: A case study of car makers in Brazil. International Journal of Automotive Technology and Management, 12(2), 172-196. http://dx.doi.org/10.1504/IJATM.2012.046861.

Ili, S., Albers, A., & Miller, S. (2010). Open innovation in the automotive industry. R & D Management, 40(3), 246-255. http://dx.doi.org/10.1111/j.1467-9310.2010.00595.x.

Jugend, D., Jabbour, C. J. C., Alves Scaliza, J. A., Rocha, R. S., Junior, J. A. G., Latan, H., & Salgado, M. H. (2018). Relationships among open innovation, innovative performance, government support and firm size: comparing Brazilian firms embracing different levels of radicalism in innovation. Technovation, 74–75, 54-65. http://dx.doi.org/10.1016/j.technovation.2018.02.004.

Kaminski, P. C. (2000). Desenvolvendo produtos com planejamento, criatividade e qualidade. São Paulo: Livros Técnicos e Científicos SA.

Karlsson, C., & Sköld, M. (2013). Forms of innovation openness in global automotive groups. International Journal of Automotive Technology and Management, 13(1), 1-17. http://dx.doi.org/10.1504/IJATM.2013.052776.

Krishnan, V., & Ulrich, K. T. (2001). Product Development Decisions: A Review of the Literature. Management Science, 47(1), 1-21. http://dx.doi.org/10.1287/mnsc.47.1.1.10668.

Liyanage, S., Greenfield, P. F., & Don, R. (1999). Towards a fourth generation R&D management model-research networks in knowledge management. International Journal of Technology Management, 18(3/4), 372. http://dx.doi.org/10.1504/IJTM.1999.002770.

MacNeill, S., & Bailey, D. (2010). Changing policies for the automotive industry in an ‘old’ industrial region: an open innovation model for the UK West Midlands? International Journal of Automotive Technology and Management, 10(2-3), 128-144. http://dx.doi.org/10.1504/IJATM.2010.032620.

Marin, R. O., & Kaminski, P. C. (2018). Analysing open innovation integration to product development processes within the Brazilian automotive industry. In DS 92: Proceedings of the DESIGN 2018 15th International Design Conference (pp. 1915-1924). Scotland: The Design Society. http://dx.doi.org/10.21278/idc.2018.0462.

Marin, R. O., Kaminski, P. C., & Armellini, F. (2018). Open innovation practices in the automotive industry: an exploratory comparison between Brazil and France (SAE Technical Paper). USA: SAE International. http://dx.doi.org/10.4271/2018-36-0210.

Martins, M. B., & Kaminski, P. C. (2019). Differences in open innovation practices between headquarters and subsidiaries in the automotive industry: the French case. Cogent Eng., 6(1), 1-21. http://dx.doi.org/10.1080/23311916.2019.1684806.

Massis, A., Lazzarotti, V., Pizzurno, E., & Salzillo, E. (2012). Open innovation in the automotive industry: a multiple case-study. In H. Y. Sun (Ed.), Management of technological innovation in developing and developed countries (pp. 246-255). London: InTech. https://doi.org/10.5772/34092.

Omar, M. A. (2011). The automotive body manufacturing systems and processes. Chichester: John Wiley & Sons, Ltd. http://dx.doi.org/10.1002/9781119990888

Organisation for Economic Co-operation and Development – OECD. (2008). Open innovation in global networks. Paris: OECD Publishing. https://doi.org/10.1787/9789264047693-en.

Parente, R. C., & Geleilate, J. M. G. (2016). Developing new products in the automotive industry: exploring the interplay between process clockspeed and supply chain integration. Industrial and Corporate Change, 25(3), 507-521. http://dx.doi.org/10.1093/icc/dtv039.

Rozenfeld, H., Forcellini, F. A., Amaral, D. C., Toledo, J. C., Silva, S. L., Alliprandini, D. H., & Scalice, K. R. (2006). Gestão de Desenvolvimento de Produtos – uma referência para a melhoria do processo. São Paulo: Saraiva.

Suh, N. P. (2001). Axiomatic design: advances and applications. Oxford: Oxford University Press.

Wang, H., Kimble, C., & Balcet, G. (2018). Product innovation in emerging economies: product architecture and organisational capabilities in Geely and Tata. International Journal of Automotive Technology and Management, 18(4), 384-405. http://dx.doi.org/10.1504/IJATM.2018.097348.

Weber, J. (2009). Automotive development processes. Berlin, Heidelberg: Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-01253-2.

West, J., & Bogers, M. (2014). Leveraging external sources of innovation: a review of research on open innovation. Journal of Product Innovation Management, 31(4), 814-831. http://dx.doi.org/10.1111/jpim.12125.

West, J., Vanhaverbeke, W., Chesbrough, H.W. (2006). Open innovation : a research agenda. In H. Chesbrough, V. Wim, J. West (Eds.), Open innovation: researching a new paradigm (chap. 14, pp. 285-307). Oxford: Oxford University Press.

Womack, J. P., Jones, D. T., & Roos, D. (1990). The machine that changed the world. New York: Free Press.

Wynn, D. C., & Clarkson, P. J. (2018). Process models in design and development. Research in Engineering Design, 29(2), 161-202. http://dx.doi.org/10.1007/s00163-017-0262-7.
 

5f4958d90e88256f7b73f44b production Articles
Links & Downloads

Production

Share this page
Page Sections