Complementarity in the adoption of traceability of beef cattle in Brazil
Vinholis, Marcela de Mello Brandão; Souza Filho, Hildo Meirelles de; Carrer, Marcelo José; Barioni Junior, Waldomiro; Chaddad, Fabio Ribas
http://dx.doi.org/10.1590/0103-6513.193615
Production, vol.26, n3, p.540-550, 2016
Abstract
Complementarity is an interesting approach to explain technology adoption. Taking account the other activities the farm performs in its production strategy can help understanding the decision on the adoption of new agricultural technology. This paper aims to evidence the existence of synergic effect resulting from the joint adoption of feedlot and traceability certification of beef cattle in Brazil. A sample of 84 beef cattle farms provided data to test hypotheses by using an OLS regression model. A measure of performance – revenue – is regressed on variables representing both isolated and joint adoption of capital-intensive production system and traceability. The results suggest the existence of synergic effect when joint adoption takes place. Joint adoption is influenced by a set of management practices, such as forward contracts, training of employees and zootechnical performance control, which are shared by both capital-intensive production systems and traceability.
Keywords
Technology diffusion, Technology adoption, Agriculture, Capital-intensive production system
References
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Bocquet, R., Brossard, O., & Sabatier, M. (2007). Complementarities in organizational design and the diffusion of information technologies: an empirical analysis. Research Policy, 36(3), 367-386. http://dx.doi.org/10.1016/j.respol.2006.12.005.
Bowman, M. S., Soares-Filho, B. S., Merry, F. D., Nepstad, D. C., Rodrigues, H., & Almeida, O. T. (2012). Persistence of cattle ranching in the Brazilian Amazon: a spatial analysis of the rationale for beef production. Land Use Policy, 29(3), 558-568. http://dx.doi.org/10.1016/j.landusepol.2011.09.009.
Brasil, Ministério da Agricultura, Pecuária e Abastecimento. (2015). SISBOV: Brazilian service of supply chain traceability of cattle and buffaloes. Brasília: MAPA. Retrieved in 28 August 2015, from http://www.agricultura.gov.br/animal/rastreabilidade/sisbov
Brasil, Ministério do Desenvolvimento, Indústria e Comércio Exterior. (2014). Foreign trade statistics. Brasília: MDIC. Retrieved in 28 August 2015, from http://aliceweb.mdic.gov.br/
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Bueno, C. R. F., Martins, V. A., & Caser, D. V. (2015). Efetivo de bovinos, suinos, frango de corte e galinhas de postura no estado de São Paulo, 2005 a 2014. Análises e Indicadores do Agronegócio, 10(4), 1-7. Retrieved in 28 August 2015, from http://www.iea.sp.gov.br/out/LerTexto.php?codTexto=13656
Carrer, M. J, Souza Filho, H. M., & Vinholis, M. M. B. (2014). Plural forms of governance in the beef industry: a case study in Brazil. British Food Journal, 116(4), 643-661. http://dx.doi.org/10.1108/BFJ-04-2012-0089
Cassiman, B., & Veugelers, R. (2006). In search of complementarity in innovation strategy: internal R&D and external knowledge acquisition. Management Science, 52(1), 68-82. http://dx.doi.org/10.1287/mnsc.1050.0470
Cezar, I. M., Queiroz, H. P., Thiago, L. R. L. S., Garagorry, F. L., & Costa, F. P. (2005). Sistemas de produção de gado de corte no Brasil: uma descrição com ênfase no regime alimentar e no abate. Campo Grande: Embrapa Gado de Corte. Retrieved in 28 August 2015, from https://www.embrapa.br/gado-de-corte/busca-de-publicacoes/-/publicacao/326307/sistemas-de-producao-de-gado-de-corte-no-brasil-uma-descricao-com-enfase-no-regime-alimentar-e-no-abate
Clark, J. R., & Huckman, R. S. (2012). Broadening focus: spillovers, complementarities, and specialization in the hospital industry. Management Science, 58(4), 708-722. http://dx.doi.org/10.1287/mnsc.1110.1448
Cócaro, H., & Jesus, J. C. S. (2007). Impactos da implantação da rastreabilidade bovina em empresas rurais informatizadas: estudos de caso. Journal of Information Systems and Technology Management, 4(3), 353-374. Retrieved in 28 August 2015, from http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1807-17752007000300006&lng=pt&nrm=iso
Correa, E. S., Vieira, A., Costa, F. P., & Cezar, I. V. (2000). Sistema semi-intensivo de produção de carne de bovinos nelores no centro-oeste do Brasil. Campo Grande: Embrapa Gado de Corte. Retrieved in 28 August 2015, from https://www.embrapa.br/gado-de-corte/busca-de-publicacoes/-/publicacao/324073/sistema-semi-intensivo-de-producao-de-carne-de-bovinos-nelore-no-centro-oeste-do-brasil
Fulponi, L. (2006). Private voluntary standards in the food system: the perspective of major food retailers in OECD countries. Food Policy, 31(1), 1-13. http://dx.doi.org/10.1016/j.foodpol.2005.06.006.
Gómez, J., & Vargas, P. (2009). The effect of financial constraints, absorptive capacity and complementarities on the adoption of multiple process technologies. Research Policy, 38(1), 106-119. http://dx.doi.org/10.1016/j.respol.2008.10.013.
Gómez, J., & Vargas, P. (2012). Intangible resources and technology adoption in manufacturing firms. Research Policy, 41(9), 1607-1619. http://dx.doi.org/10.1016/j.respol.2012.04.016.
Hobbs, J. E. (2004). Information asymmetry and the role of traceability systems. Agribusiness, 20(4), 397-415. http://dx.doi.org/10.1002/agr.20020.
Huffman, W. E., & Mercier, S. (1991). Joint adoption of microcomputer technologies: an analysis of farmers’ decisions. The Review of Economics and Statistics, 73(3), 541-546. http://dx.doi.org/10.2307/2109583.
Igreja, A. C. M., Martins, S. S., Rocha, M. B., Bliska, F. M. M., & Tirado, G. (2008). Fatores locacional e tecnológico na competição cana versus pecuária para as regiões geográficas brasileiras. Revista de Economia Agrícola, 55(2), 89-103.
Instituto Brasileiro de Geografia e Estatística. (2006). Census of agriculture 2006. Rio de Janeiro: IBGE. Retrieved in 28 October 2010, from http://www.sidra.ibge.gov.br/bda/acervo/acervo2.asp?e=v&p=CA&z=t&o=11
James Junior, H. S., Klein, P. G., & Sykuta, M. E. (2011). The adoption, diffusion, and evolution of organizational form: insights from the agrifood sector. Managerial and Decision Economics, 32(4), 243-259. http://dx.doi.org/10.1002/mde.1531.
Krieger, S., & Schiefer, G. (2007). Conception of integrated models for quality management in production chains in the agri-food sector. In L. Theuvsen, A. Spiller, M. Peupert & G. Jahn (Eds.), Quality management in food chains (pp. 303-313). Wageningen: Academic Publishers.
Lopes, M. A., Santos, G., & Amado, G. B. (2008). Viabilidade econômica da adoção e implantação da rastreabilidade em sistemas de produção de bovinos no estado de Minas Gerais. Ciência e Agrotecnologia, 32(1), 288-294. http://dx.doi.org/10.1590/S1413-70542008000100041
Lopes, M. A., Santos, G., Magalhães, G. P., & Carvalho, F. M. (2007). Efeito da escala de produção na rentabilidade da terminação de bovinos de corte em confinamento. Ciência e Agrotecnologia, 31(1), 212-217. http://dx.doi.org/10.1590/S1413-70542007000100031
Matos, C. A., & Rossi, C. A. V. (2007). Consumer reaction to product recalls: factors influencing product judgement and behavioural intentions. International Journal of Consumer Studies, 31(1), 109-116. http://dx.doi.org/10.1111/j.1470-6431.2006.00499.x.
Melo, A. J. N. (2012). Confinamento: gestão de riscos com controles internos. Piracicaba: BeefPoint. Retrieved in 28 January 2013, from http://www.beefpoint.com.br/radares-tecnicos/gerenciamento/confinamento-gestao-de-riscos-com-controles-internos/
Mendes, R. E. (2006). O impacto financeiro da rastreabilidade em sistemas de produção de bovinos no estado de Santa Catarina, Brasil. Ciência Rural, 36(5), 1524-1528. http://dx.doi.org/10.1590/S0103-84782006000500028
Milgrom, P., & Roberts, J. (1990). The economics of modern manufacturing: technology, strategy, and organization. The American Economic Review, 80(3), 511-528. Retrieved in 28 January 2013, from http://www.jstor.org/stable/2006681
Milgrom, P., & Roberts, J. (1995). Complementarities and fit strategy, structure and, organizational change in manufacturing. Journal of Accounting and Economics, 19(2), 179-208. http://dx.doi.org/10.1016/0165-4101(94)00382-F.
Monteiro, D. M. S., & Caswell, J. A. (2009). Traceability adoption at the farm level: An empirical analysis of the Portuguese pear industry. Food Policy, 34(1), 94-101. http://dx.doi.org/10.1016/j.foodpol.2008.07.003.
Nantes, J. F. D., & Machado, J. G. C. F. (2005). Segurança dos alimentos e rastreabilidade: o caso da carne bovina no Brasil. In M. O. Batalha (Ed.), Gestão do agronegócio: textos selecionados (pp. 369-423). São Carlos: EdUFSCar.
Olivette, M. P. A., Castanho Filho, E. P., Sachs, R. C. C., Nachiluk, K., Martins, R., Camargo, F. P., Angelo, J. A., & Oliveira, L. H. D. C. L. (2011). Evolução e prospecção da agricultura paulista: liberação da área de pastagem para o cultivo da cana-de-açúcar, eucalipto, seringueira e reflexos na pecuária, 1996-2030. Informações Econômicas, 41(3), 37-67.
Regattieri, A., Gamberi, M., & Manzini, R. (2007). Traceability of food products: general framework and experimental evidence. Journal of Food Engineering, 81(2), 347-356. http://dx.doi.org/10.1016/j.jfoodeng.2006.10.032.
Souza Filho, H. M., Rosa, F. T., & Vinholis, M. M. B. (2010). Análise da competitividade da cadeia produtiva da carne bovina do Estado de São Paulo. Informações Econômicas, 40(3), 16-28. Retrieved in 28 January 2013, from http://www.iea.sp.gov.br/out/LerTexto.php?codTexto=11867
Sunding, D., & Zilberman, D. (2001). The agricultural innovation process: research and technology adoption in a changing agricultural sector. In B. Gardner & G. C. Rausser (Eds.), Handbook of Agricultural Economics (pp. 207-261). Amsterdam: Elsevier.
Tambe, P., Hitt, L. M., & Brynjolfsson, E. (2012). The extroverted firm: how external information practices affect innovation and productivity. Management Science, 58(5), 843-859. http://dx.doi.org/10.1287/mnsc.1110.1446
Trienekens, J., & Zuurbier, P. (2008). Quality and safety standards in the food industry, developments and challenges. International Journal of Production Economics, 113(1), 107-122. http://dx.doi.org/10.1016/j.ijpe.2007.02.050.
Vinholis, M. M. B., Souza Filho, H. M., Carrer, M. J., & Chaddad, F. R. (2014). Transaction attributes and adoption of hybrid governance in the Brazilian cattle market. Journal on Chain and Network Science, 14(3), 189-199. http://dx.doi.org/10.3920/JCNS2014.0239.
Zhu, K. (2004). The complementarity of information technology infrastructure and e-commerce capability: a resource-based assessment of their business value. Journal of Management Information Systems, 21(1), 167-202. http://dx.doi.org/10.1080/07421222.2004.11045794.
Zylbersztajn, D., & Machado Filho, C. P. (2003). Competitiveness of meat agri-food chain in Brazil. Supply Chain Management: an International Journal, 8(2), 155-165. http://dx.doi.org/10.1108/13598540310468751
Athey, S., & Stern, S. (1998). An empirical framework for testing theories about complementarity in organizational design (Working paper, no. 6600). Cambridge: National Bureau of Economic Research. http://dx.doi.org/10.3386/w6600
Baer, A. G., & Brown, C. (2007). Adoption of e-marketing by direct-market farms in the Northeastern United States. Journal of Food Distribution Research, 38(2), 1-11. Retrieved in 28 April 2015, from http://purl.umn.edu/43492
Bocquet, R., Brossard, O., & Sabatier, M. (2007). Complementarities in organizational design and the diffusion of information technologies: an empirical analysis. Research Policy, 36(3), 367-386. http://dx.doi.org/10.1016/j.respol.2006.12.005.
Bowman, M. S., Soares-Filho, B. S., Merry, F. D., Nepstad, D. C., Rodrigues, H., & Almeida, O. T. (2012). Persistence of cattle ranching in the Brazilian Amazon: a spatial analysis of the rationale for beef production. Land Use Policy, 29(3), 558-568. http://dx.doi.org/10.1016/j.landusepol.2011.09.009.
Brasil, Ministério da Agricultura, Pecuária e Abastecimento. (2015). SISBOV: Brazilian service of supply chain traceability of cattle and buffaloes. Brasília: MAPA. Retrieved in 28 August 2015, from http://www.agricultura.gov.br/animal/rastreabilidade/sisbov
Brasil, Ministério do Desenvolvimento, Indústria e Comércio Exterior. (2014). Foreign trade statistics. Brasília: MDIC. Retrieved in 28 August 2015, from http://aliceweb.mdic.gov.br/
Brynjolfsson, E., & Milgrom, P. (2013). Complementarity in organizations. In R. Gibbons & J. Roberts (Eds.), The handbook of organizational economics (pp.11-55). Princeton: Princeton University Press.
Bueno, C. R. F., Martins, V. A., & Caser, D. V. (2015). Efetivo de bovinos, suinos, frango de corte e galinhas de postura no estado de São Paulo, 2005 a 2014. Análises e Indicadores do Agronegócio, 10(4), 1-7. Retrieved in 28 August 2015, from http://www.iea.sp.gov.br/out/LerTexto.php?codTexto=13656
Carrer, M. J, Souza Filho, H. M., & Vinholis, M. M. B. (2014). Plural forms of governance in the beef industry: a case study in Brazil. British Food Journal, 116(4), 643-661. http://dx.doi.org/10.1108/BFJ-04-2012-0089
Cassiman, B., & Veugelers, R. (2006). In search of complementarity in innovation strategy: internal R&D and external knowledge acquisition. Management Science, 52(1), 68-82. http://dx.doi.org/10.1287/mnsc.1050.0470
Cezar, I. M., Queiroz, H. P., Thiago, L. R. L. S., Garagorry, F. L., & Costa, F. P. (2005). Sistemas de produção de gado de corte no Brasil: uma descrição com ênfase no regime alimentar e no abate. Campo Grande: Embrapa Gado de Corte. Retrieved in 28 August 2015, from https://www.embrapa.br/gado-de-corte/busca-de-publicacoes/-/publicacao/326307/sistemas-de-producao-de-gado-de-corte-no-brasil-uma-descricao-com-enfase-no-regime-alimentar-e-no-abate
Clark, J. R., & Huckman, R. S. (2012). Broadening focus: spillovers, complementarities, and specialization in the hospital industry. Management Science, 58(4), 708-722. http://dx.doi.org/10.1287/mnsc.1110.1448
Cócaro, H., & Jesus, J. C. S. (2007). Impactos da implantação da rastreabilidade bovina em empresas rurais informatizadas: estudos de caso. Journal of Information Systems and Technology Management, 4(3), 353-374. Retrieved in 28 August 2015, from http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1807-17752007000300006&lng=pt&nrm=iso
Correa, E. S., Vieira, A., Costa, F. P., & Cezar, I. V. (2000). Sistema semi-intensivo de produção de carne de bovinos nelores no centro-oeste do Brasil. Campo Grande: Embrapa Gado de Corte. Retrieved in 28 August 2015, from https://www.embrapa.br/gado-de-corte/busca-de-publicacoes/-/publicacao/324073/sistema-semi-intensivo-de-producao-de-carne-de-bovinos-nelore-no-centro-oeste-do-brasil
Fulponi, L. (2006). Private voluntary standards in the food system: the perspective of major food retailers in OECD countries. Food Policy, 31(1), 1-13. http://dx.doi.org/10.1016/j.foodpol.2005.06.006.
Gómez, J., & Vargas, P. (2009). The effect of financial constraints, absorptive capacity and complementarities on the adoption of multiple process technologies. Research Policy, 38(1), 106-119. http://dx.doi.org/10.1016/j.respol.2008.10.013.
Gómez, J., & Vargas, P. (2012). Intangible resources and technology adoption in manufacturing firms. Research Policy, 41(9), 1607-1619. http://dx.doi.org/10.1016/j.respol.2012.04.016.
Hobbs, J. E. (2004). Information asymmetry and the role of traceability systems. Agribusiness, 20(4), 397-415. http://dx.doi.org/10.1002/agr.20020.
Huffman, W. E., & Mercier, S. (1991). Joint adoption of microcomputer technologies: an analysis of farmers’ decisions. The Review of Economics and Statistics, 73(3), 541-546. http://dx.doi.org/10.2307/2109583.
Igreja, A. C. M., Martins, S. S., Rocha, M. B., Bliska, F. M. M., & Tirado, G. (2008). Fatores locacional e tecnológico na competição cana versus pecuária para as regiões geográficas brasileiras. Revista de Economia Agrícola, 55(2), 89-103.
Instituto Brasileiro de Geografia e Estatística. (2006). Census of agriculture 2006. Rio de Janeiro: IBGE. Retrieved in 28 October 2010, from http://www.sidra.ibge.gov.br/bda/acervo/acervo2.asp?e=v&p=CA&z=t&o=11
James Junior, H. S., Klein, P. G., & Sykuta, M. E. (2011). The adoption, diffusion, and evolution of organizational form: insights from the agrifood sector. Managerial and Decision Economics, 32(4), 243-259. http://dx.doi.org/10.1002/mde.1531.
Krieger, S., & Schiefer, G. (2007). Conception of integrated models for quality management in production chains in the agri-food sector. In L. Theuvsen, A. Spiller, M. Peupert & G. Jahn (Eds.), Quality management in food chains (pp. 303-313). Wageningen: Academic Publishers.
Lopes, M. A., Santos, G., & Amado, G. B. (2008). Viabilidade econômica da adoção e implantação da rastreabilidade em sistemas de produção de bovinos no estado de Minas Gerais. Ciência e Agrotecnologia, 32(1), 288-294. http://dx.doi.org/10.1590/S1413-70542008000100041
Lopes, M. A., Santos, G., Magalhães, G. P., & Carvalho, F. M. (2007). Efeito da escala de produção na rentabilidade da terminação de bovinos de corte em confinamento. Ciência e Agrotecnologia, 31(1), 212-217. http://dx.doi.org/10.1590/S1413-70542007000100031
Matos, C. A., & Rossi, C. A. V. (2007). Consumer reaction to product recalls: factors influencing product judgement and behavioural intentions. International Journal of Consumer Studies, 31(1), 109-116. http://dx.doi.org/10.1111/j.1470-6431.2006.00499.x.
Melo, A. J. N. (2012). Confinamento: gestão de riscos com controles internos. Piracicaba: BeefPoint. Retrieved in 28 January 2013, from http://www.beefpoint.com.br/radares-tecnicos/gerenciamento/confinamento-gestao-de-riscos-com-controles-internos/
Mendes, R. E. (2006). O impacto financeiro da rastreabilidade em sistemas de produção de bovinos no estado de Santa Catarina, Brasil. Ciência Rural, 36(5), 1524-1528. http://dx.doi.org/10.1590/S0103-84782006000500028
Milgrom, P., & Roberts, J. (1990). The economics of modern manufacturing: technology, strategy, and organization. The American Economic Review, 80(3), 511-528. Retrieved in 28 January 2013, from http://www.jstor.org/stable/2006681
Milgrom, P., & Roberts, J. (1995). Complementarities and fit strategy, structure and, organizational change in manufacturing. Journal of Accounting and Economics, 19(2), 179-208. http://dx.doi.org/10.1016/0165-4101(94)00382-F.
Monteiro, D. M. S., & Caswell, J. A. (2009). Traceability adoption at the farm level: An empirical analysis of the Portuguese pear industry. Food Policy, 34(1), 94-101. http://dx.doi.org/10.1016/j.foodpol.2008.07.003.
Nantes, J. F. D., & Machado, J. G. C. F. (2005). Segurança dos alimentos e rastreabilidade: o caso da carne bovina no Brasil. In M. O. Batalha (Ed.), Gestão do agronegócio: textos selecionados (pp. 369-423). São Carlos: EdUFSCar.
Olivette, M. P. A., Castanho Filho, E. P., Sachs, R. C. C., Nachiluk, K., Martins, R., Camargo, F. P., Angelo, J. A., & Oliveira, L. H. D. C. L. (2011). Evolução e prospecção da agricultura paulista: liberação da área de pastagem para o cultivo da cana-de-açúcar, eucalipto, seringueira e reflexos na pecuária, 1996-2030. Informações Econômicas, 41(3), 37-67.
Regattieri, A., Gamberi, M., & Manzini, R. (2007). Traceability of food products: general framework and experimental evidence. Journal of Food Engineering, 81(2), 347-356. http://dx.doi.org/10.1016/j.jfoodeng.2006.10.032.
Souza Filho, H. M., Rosa, F. T., & Vinholis, M. M. B. (2010). Análise da competitividade da cadeia produtiva da carne bovina do Estado de São Paulo. Informações Econômicas, 40(3), 16-28. Retrieved in 28 January 2013, from http://www.iea.sp.gov.br/out/LerTexto.php?codTexto=11867
Sunding, D., & Zilberman, D. (2001). The agricultural innovation process: research and technology adoption in a changing agricultural sector. In B. Gardner & G. C. Rausser (Eds.), Handbook of Agricultural Economics (pp. 207-261). Amsterdam: Elsevier.
Tambe, P., Hitt, L. M., & Brynjolfsson, E. (2012). The extroverted firm: how external information practices affect innovation and productivity. Management Science, 58(5), 843-859. http://dx.doi.org/10.1287/mnsc.1110.1446
Trienekens, J., & Zuurbier, P. (2008). Quality and safety standards in the food industry, developments and challenges. International Journal of Production Economics, 113(1), 107-122. http://dx.doi.org/10.1016/j.ijpe.2007.02.050.
Vinholis, M. M. B., Souza Filho, H. M., Carrer, M. J., & Chaddad, F. R. (2014). Transaction attributes and adoption of hybrid governance in the Brazilian cattle market. Journal on Chain and Network Science, 14(3), 189-199. http://dx.doi.org/10.3920/JCNS2014.0239.
Zhu, K. (2004). The complementarity of information technology infrastructure and e-commerce capability: a resource-based assessment of their business value. Journal of Management Information Systems, 21(1), 167-202. http://dx.doi.org/10.1080/07421222.2004.11045794.
Zylbersztajn, D., & Machado Filho, C. P. (2003). Competitiveness of meat agri-food chain in Brazil. Supply Chain Management: an International Journal, 8(2), 155-165. http://dx.doi.org/10.1108/13598540310468751
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