Demographics of mass customization: a global study of manufacturing plants
Silveira, Giovani José Caetano da; Fogliatto, Flavio Sanson
http://dx.doi.org/10.1590/0103-6513.163113
Production, vol.26, n1, p.1-11, 2015
Abstract
This study explores the demographic configuration of mass customization (MC) manufacturing plants. It uses cluster analysis, ANOVA and correspondence analysis to test for differences in business unit size, location, and supply chain structure between MC and non-MC producers across the globe. The analysis uses data from an international survey of manufacturers of metal products, machinery, and instruments from 21 countries. Results indicate no significant differences in size, but significant differences in location and supply chain indicators between MC and non-MC plants. We also find renewed evidence of the positioning of MC plants in Hayes & Wheelwright’s (1979) product and process matrix.
Keywords
Mass customization. Cluster analysis. Survey.
References
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Building Research & Information, 31(2), 134-145. http://dx.doi.org/10.1080/09613210302003 Bateman, R. J., & Cheng, K. (2006). Extending the product portfolio with ‘devolved manufacturing’: methodology and case studies. International Journal of Production Research, 44(16), 3325-3343. http://dx.doi.org/10.1080/00207540500536947
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Da Silveira, G. J. C. (2011). Our own translation box: exploring proximity antecedents and performance implications of customer co-design in manufacturing. International Journal of Production Research, 49(13), 3833-3854. http://dx.doi.org/10.1080/00207543.2010.492801
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Duray, R. (2002). Mass customization origins: mass or custom manufacturing? International Journal of Operations & Production Management, 22(3), 314-328. http://dx.doi.org/10.1108/01443570210417614
Fan, Y. S., & Huang, G. Q. (2007). Networked manufacturing and mass customization in the ECommerce era: the Chinese perspective. International Journal of Computer Integrated Manufacturing, 20(2), 107-114. http://dx.doi.org/10.1080/09511920601020631
Feitzinger, E., & Lee, H. L. (1997). Mass customization at Hewlett-Packard: the power of postponement. Harvard Business Review, 75(1), 116-121.
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Galbraith, J. R. (1977). Organization design. Reading: Addison-Wesley.
Gilmore, J. H., & Pine II, B. J. (1997). The four faces of mass customization. Harvard Business Review, 75(1), 91-101.
Gould, L. S. (2004). Rapid prototyping: bigger and stronger. Automotive Design & Production, 116(11), 52-53.
Grover, V., & Malhotra, M. K. (1999). A framework for examining the interface between operations and information systems: implications for research in the new millennium. Decision Sciences, 30(4), 901-920. http://dx.doi.org/10.1111/j.1540-5915.1999.tb00913.x
Hair, J. F. J., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis. Upper Saddle River: Pearson Prentice Hall.
Hayes, R. H., & Wheelwright, S. C. (1979). Link manufacturing process and product life cycles. Harvard Business Review, 57(1), 133-140.
Johnson, R. A., & Wichern, D. W. (2007). Applied multivariate statistical analysis. Upper Saddle River: Pearson Prentice Hall.
Jones, C., Hesterly, W. S., & Borgatti, S. P. (1997). A general theory of network governance: exchange conditions and social mechanisms. The Academy of Management Review, 22(4), 911-945.
Kincade, D. H., Regan, C., & Gibson, F. Y. (2007). Concurrent engineering for product development in mass customization for the apparel industry. International Journal of Operations & Production Management, 27(6), 627-649. http://dx.doi.org/10.1108/01443570710750295
Ketchen , D. J., & Shook, C. L. (1996). The application of cluster analysis in strategic management research: an analysis and critique. Strategic Management Journal, 17(6), 441-458. http://dx.doi.org/10.1002/(SICI)1097-0266(199606)17:6<441::AID- SMJ819>3.0.CO;2-G
Kotha, S. (1995). Mass customization: implementing the emerging paradigm for competitive advantage. Strategic Management Journal, 16(S1), 21-42. http://dx.doi.org/10.1002/smj.4250160916
Koufteros, X. A., Edwin Cheng, T. C., & Lai, K. (2007). “Black-box” and “gray-box” supplier integration in product development: Antecedents, consequences and the moderating role of firm size. Journal of Operations Management, 25(4), 847-870. http://dx.doi.org/10.1016/j.jom.2006.10.009
Kwon, J.-W. (2012). Does China have more than one culture? Asia Pacific Journal of Management, 29(1), 79-102. http://dx.doi.org/10.1007/s10490-010-9191-y
Lai, F., Zhang, M., Lee, D. M. S., & Zhao, X. (2012). The impact of supply chain integration on mass customization capability: an extended resource-based view. IEEE Transactions on Engineering Management, 59(3), 443-456. http://dx.doi.org/10.1109/TEM.2011.22
Liao, K., Ma, Z., Lee, J. J.-Y., & Ke, K. (2011). Achieving mass customization through trust-driven information sharing: a supplier’s perspective. Management Research Review, 34(5), 541-552. http://dx.doi.org/10.1108/01409171111128715
Liu, G., Shah, R., & Schroeder, R. |G. (2006). Linking work design to mass customization: a sociotechnical systems perspective. Decision Sciences, 37(4), 519-545. http://dx.doi.org/10.1111/j.1540-5414.2006.00137.x
Malone, T. W. (1987). Modeling coordination in organizations and markets. Management Science, 33(10), 1317-1332. http://dx.doi.org/10.1287/mnsc.33.10.1317
Matzler, K., Stieger, D., & Füller, J. (2011). Consumer confusion in internet-based mass customization: Testing a network of antecedents and consequences. Journal of Consumer Policy, 34(2), 231-247. http://dx.doi.org/10.1007/s10603-011-9157-6
McIntosh, R. I., Matthews, J., Mullineux, G., & Medland, A. J. (2010). Late customisation: issues of mass customisation in the food industry. International Journal of Production Research, 48(6), 1557-1574. http://dx.doi.org/10.1080/00207540802577938
McMains, S. (2005). Layered manufacturing technologies. Communications of the ACM, 48(6), 50-56. http://dx.doi.org/10.1145/1064830.1064858
Menor, L. J., Roth, A. V., & Mason, C. H. (2001). Agility in retail banking: a numerical taxonomy of strategic service groups. Manufacturing & Service Operations Management, 3(4), 273-292. http://dx.doi.org/10.1287/msom.3.4.273.9969
Merle, A., Chandon, J., & Roux, E. (2008). Understanding the perceived value of mass customization: the distinction between product value and experiential value of co-design. Recherche et Applications en Marketing, 23(3), 27-50. http://dx.doi.org/10.1177/076737010802300301
Mikkola, J. H., & Skjott-Larsen, T. (2004). Supply-chain integration: Implications for mass customization, modularization, and postponement strategies. Production Planning & Control, 15(4), 352-361. http://dx.doi.org/10.1080/0953728042000238845 Olhager, J., & Rudberg, M. (2003). Manufacturing strategy and e-business: an exploratory study. Integrated Manufacturing Systems, 14(4), 334-345. http://dx.doi.org/10.1108/09576060310469716
Ong, S. K., Lin, Q., & Nee, A. Y. C. (2006). Web-based configuration design system for product customization. International Journal of Production Research, 44(2), 351- 382. http://dx.doi.org/10.1080/00207540500244153
Pallari, J. H. P., Dalgarno, K. W., & Woodburn, J. (2010). Mass customization of foot orthoses for rheumatoid arthritis using selective laser sintering. IEEE Transactions on Biomedical Engineering, 57(7), 1750- 1756. PMid:20211798. http://dx.doi.org/10.1109/TBME.2010.2044178
Peng, D. X., Liu, G., & Heim, G. R. (2011). Impacts of information technology on mass customization capability of manufacturing plants. International Journal of Operations & Production Management, 31(10), 1022-1047. http://dx.doi.org/10.1108/01443571111182173
Peterson, R. A. (1994). A meta-analysis of Cronbach’s coefficient alpha. Journal of Consumer Research, 21(2), 381-391. http://dx.doi.org/10.1086/209405
Pine II, B. J., Peppers, D., & Rogers, M. (1995). Do you want to keep your customers forever? Harvard Business Review, 73(2), 103-114.
Pine II, B. J. (1993). Mass customization: the new frontier in business competition. Boston: Harvard Business Press.
Punj, G., & Stewart, D. W. (1983). Cluster analysis in marketing research: review and suggestions for application. Journal of Marketing Research, 20(2), 134-148. http://dx.doi.org/10.2307/3151680
Ro, Y. K., Liker, J. K., & Fixson, S. K. (2007). Modularity as a strategy for supply chain coordination: the case of U.S. auto. IEEE Transactions on Engineering Management, 54(1), 172-189. http://dx.doi.org/10.1109/TEM.2006.889075
Safizadeh, M. H., Ritzman, L. P., Sharma, D., & Wood, C. (1996). An empirical analysis of the product-process matrix. Management Science, 42(11), 1576-1591. http://dx.doi.org/10.1287/mnsc.42.11.1576
Salvador, F., Rungtusanatham, M., & Forza, C. (2004). Supply-chain configurations for mass customization. Production Planning & Control, 15(4), 381-397. http://dx.doi.org/10.1080/0953728042000238818
Sato, T. (1996). Type I and type II error in multiple comparisons. Journal of Psychology, 130(3), 293-302. http://dx.doi.org/10.1080/00223980.1996.9915010
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