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https://prod.org.br/article/doi/10.1590/0103-6513.104813
Production
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Gestão da Cadeia de Valor da Inovação em ambientes de baixa intensidade tecnológica

Management of the Innovation Value Chain in low-tech companies

Demonel, Wander; Marx, Roberto

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Resumo

Neste trabalho propõe-se contribuir para a discussão do tema gestão da inovação em empresas low-tech. A perspectiva da Cadeia de Valor da Inovação aqui adotada, possibilita uma visão ampla da gestão da inovação, não restrita à abordagem tradicional focada no processo de desenvolvimento de produto ou em atividades intensivas em P&D. Através da metodologia de múltiplos casos, buscou-se verificar como essas empresas gerenciam e organizam suas cadeias de inovação e a análise de uma possível convergência com o “modo típico low-tech de inovar” preconizado pela literatura. Os resultados encontrados não sinalizam para a existência de um modo típico de inovar de empresas low-tech vis-à-vis empresas high-tech. De acordo com a análise dos casos, evidências empíricas apontam que embora essas empresas tenham estratégias, objetivos, recursos e demandas diferenciadas, contrariando a literatura e o senso comum, foi constatado que essas elas organizam e gerenciam suas cadeias de inovação de forma muito semelhante, o que não caracterizaria um modo típico low-tech de inovar.

Palavras-chave

Gestão da inovação. Empresas low-tech.

Abstract

This paper discusses innovation management in low-tech companies. The innovation value chain approach, adopted in this paper, provides a broad view of innovation management. It is not restricted to the traditional approach, which is focused on intensive R&D and product development activities. Through the methodology of multiple cases, we analyze how the case study companies manage and organize their innovation chains and consider a possible convergence with the “typical low-tech mode to innovate” present in the literature. The results do not point to the existence of a typical way to innovate for low-tech firms vis-à-vis the high-tech companies. Empirical evidence shows that although these companies have strategies, objectives, resources and differentiated demands, we found that, contrary to both common sense and the literature, these companies organize and manage their supply chain innovation very similarly to high-tech companies, which does not characterize a typical way to innovate.

Keywords

Innovation management. Low-Tech firms.

References

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