Production
https://prod.org.br/article/doi/10.1590/0103-6513.0638T6
Production
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Uma proposta para avaliação da sustentabilidade socioambiental utilizando suporte analítico e gráfico

A proposal for social and environmental sustainability evaluation using analytical and graphical support

Teles, Camila Duarte; Dutra, Camila Costa; Ribeiro, José Luis Duarte; Guimarães, Lia Buarque de Macedo

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Resumo

Este trabalho apresenta um procedimento para auxiliar as empresas na avaliação da sustentabilidade socioambiental, aspecto que tem se mostrado essencial para a competitividade das mesmas. O procedimento desenvolvido emprega suporte analítico e gráfico para avaliação das dimensões ambiental e social das empresas, considerando tanto o desempenho interno quanto o externo. O desenvolvimento do procedimento contemplou cinco etapas: identificação dos itens de avaliação; organização dos itens em dimensões a serem analisadas; aplicação de questionário; totalização e visualização gráfica dos resultados. O questionário foi aplicado em 12 empresas. Para a visualização gráfica dos resultados, foi utilizado um gráfico radar, no qual os eixos representam as dimensões social, ambiental, interna e externa. As empresas pesquisadas revelaram melhor desempenho socioambiental externo, provavelmente em virtude da preocupação com a sua imagem. Além disso, verificou-se que empresas exportadoras possuem melhor desempenho socioambiental, fato que pode ser oriundo da maior concorrência e exigência do mercado externo.

Palavras-chave

Avaliação da sustentabilidade. Sustentabilidade socioambiental. Responsabilidade social. Gestão ambiental.

Abstract

This paper presents a procedure to assist companies conducting socioenvironmental sustainability evaluations, an aspect that has become essential for competitiveness. The proposed procedure applies analytical and graphical tools to evaluate companies’ social and environmental dimensions, considering internal and external performance. The development of the proposed procedure comprised five steps: identification of evaluation items, organization of items in dimensions to be analyzed, application of questionnaire, summation, and graphical visualization of results. The questionnaire was applied to 12 companies. A radar graphic was employed for results visualization, where vertical axes represent social and environmental dimensions while horizontal axes represent internal and external dimensions. Surveyed companies revealed higher social and environmental performance in the external dimension, probably due to concern with their market image. It was also observed that exporting companies presented superior social and environmental performance, fact that might be attributed to the more rigorous demand of external market.

Keywords

Sustainability evaluation. Social and environmental sustainability. Social responsibility. Environmental management

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