Modelos de front end da inovação: similaridades, diferenças e perspectivas de pesquisa
Front end of innovation models: similarities, differences and research perspectives
Teza, Pierry; Dandolini, Gertrudes; Souza, João Artur de; Miguez, Viviane Brandão; Fernandes, Roberto Fabiano; Miguel, Paulo Augusto Cauchick
http://dx.doi.org/10.1590/0103-6513.148113
Production, vol.25, n4, p.851-863, 2015
Resumo
O front end da inovação é o primeiro subprocesso do processo da inovação. Esse subprocesso reúne as atividades realizadas antes da proposição e aprovação de um conceito a ser desenvolvido e implementado. Uma vez que as organizações podem se beneficiar substancialmente da otimização e melhoria do front end da inovação, e que esse ainda tem recebido pouca atenção, tanto da academia quanto das organizações, justifica-se a importância de estudos que busquem a compreensão e a organização desse corpo da literatura, auxiliando assim na evolução dos conceitos teóricos, bem como o preenchimento das lacunas de pesquisa ainda existentes. Nesse sentido, este artigo relata os resultados de um estudo cujo objetivo foi, a partir de levantamento e análise da literatura relativa ao front end da inovação e, em especial, dos modelos desse subprocesso, propor um conjunto de pressupostos como base para o desenvolvimento teórico e empírico do tema. Com o levantamento, realizado em quatro bases de dados eletrônicas, foram identificados 268 trabalhos, dos quais oito apresentam modelos de front end da inovação considerados relevantes para análise. Esses modelos são comparados com base em alguns critérios de análise de conteúdo dos artigos. A partir dessa análise, também são sugeridas perspectivas de pesquisa, bem como pontos que necessitam de aprofundamento teórico são identificados.
Palavras-chave
Inovação. Front end da inovação. Gestão da inovação. Revisão de literatura.
Abstract
The front end of innovation is the first sub-process of the innovation process. This sub-process includes the activities performed before the proposal and the adoption of a concept to be developed and implemented. This area has received little attention from academia and organizations; therefore, because organizations can substantially benefit from the optimization and improvement of the front end of innovation, the importance of studies that seek to understand the organization of this body of literature is justified. Thus, this paper aids in the development of theoretical concepts and fills the gaps observed in the existing research. In this sense, this paper reports the results of a study based on a survey and analyzes the literature related to the front end of innovation and, in particular, of this sub-process model. It also proposes a set of assumptions as the basis for the theoretical and empirical development of the subject. After a literature search was conducted in four electronic databases, 268 publications were identified, of which eight included front end of innovation models that were considered relevant for analysis. These models are compared based on some content analysis criteria of the articles. From this analysis, research perspectives are suggested, and points that require theoretical approaches are identified.
Keywords
Innovation. Front end of innovation. Innovation management. Literature review.
References
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Cooper, R. G., & Edgett, S. J. (2008). Maximizing productivity in product innovation. Research Technology Management, 51(2), 47-58.
Crawford, G. P., Broer, D. J., & Bastiaansen, C. W. M. (2006). Engineering education on the ‘Fuzzy’ Front end: a high-technology entrepreneurship model. European Journal of Engineering Education, 31(2), 145-153. http://dx.doi.org/10.1080/03043790600566987
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Flanagin, A. J. (2000). Social pressures on organizational website adoption. Human Communication Research, 26(4), 618-646. http://dx.doi.org/10.1111/j.1468-2958.2000.tb00771.x
Flint, D. J. (2002). Compressing new product success-to- success cycle time: deep customer value understanding and idea generation. Industrial Marketing Management, 31(4), 305-315. http://dx.doi.org/10.1016/S0019-8501(01)00165-1
Flynn, M., Dooley, L., O’Sullivan, D., & Cormican, K. (2003). Idea management for organisational innovation. International Journal of Innovation Management, 7(4), 417-442. http://dx.doi.org/10.1142/S1363919603000878
Frishammar, J., Florén, H., & Wincent, J. (2011). Beyond managing uncertainty: insights from studying equivocality in the Fuzzy Front end of product and process innovation projects. IEEE Transactions on Engineering Management, 58(3), 551-563. http://dx.doi.org/10.1109/TEM.2010.2095017
Garcia, R., & Calatone, R. (2002). A critical look at technological innovation typology and innovativeness terminology: a literature review. Journal of Product Innovation Management, 19, 110-132. http://dx.doi.org/10.1016/S0737-6782(01)00132-1
Günzel, F., & Holm, A. B. (2013). One size does not fit all - understanding the front-end and back-end of business model innovation. International Journal of Innovation Management, 17(1), 1-34. http://dx.doi.org/10.1142/S1363919613400021
Hammedi, W., Van Riel, A. C. R., & Sasovova, Z. (2011). Antecedents and consequences of reflexivity in new product idea screening. Journal of Product Innovation Management, 28(5), 662-679.
Hannola, L., & Ovaska, P. (2011). Challenging front-end-of- innovation in information systems. Journal of Computer Information Systems, 52(1), 66-75.
Hennala, L., Parjanen, S., & Uotila, T. (2011). Challenges of multi-actor involvement in the public sector front-end innovation processes: constructing an open innovation model for developing well-being services. European Journal of Innovation Management, 14(3), 364-387. http://dx.doi.org/10.1108/14601061111148843
Hüsig, S., & Kohn, S. (2003). Factors influencing the Front end of the innovation process: a comprehensive review of selected empirical NPD and explorative FFE studies. In Proceedings of the 10th. International Product Development Management Conference, Brussels, Belgium.
Khurana, A., & Rosenthal, S. R. (1997). Integrating the Fuzzy Front end of new product development. Sloan Management Review, 38(2), 103-120.
Khurana, A. & Rosenthal, S. R. (1998). Towards holistic “Front ends” in new product development. Journal of Product Innovation Management, 15(1), 57-74. http://dx.doi.org/10.1016/S0737-6782(97)00066-0
Kim, J., & Wilemon, D. (2002). Focusing the Fuzzy front-end in new product development. R & D Management, 32(4), 269-279. http://dx.doi.org/10.1111/1467-9310.00259
Koen, P. A., Ajamian, G. M., Boyce, S., Clamen, A., Fisher, E., Fountoulakis, S., Johnson, A., Puri, P., & Seibert, R. (2002). Fuzzy Front end: effective methods, tools, and techniques. In P. Belliveau, A. Griffin & S. Somermeyer (Eds.), The PDMA toolbook 1 for new product development (pp. 5-35). New York: John Wiley & Sons Inc.
Koen, P. A., Ajamian, G., Burkart, R., Clamen, A., Davidson, J., D’Amore, R., Elkins, C., Herald, K., Incorvia, M., Johnson, A., Karol, R., Seibert, R., Slavejkov, A., & Wagner, K. (2001). Providing clarity and a common language to the “Fuzzy Front end”. Research Technology Management, 44(2), 46-55.
Kurkkio, M. (2011). Managing the Fuzzy front-end: insights from process firms. European Journal of Innovation Management, 14(2), 252-269. http://dx.doi.org/10.1108/14601061111124911
Kurkkio, M., Frishammar, J., & Lichtenthaler, U. (2011). Where process development begins: a multiple case study of Front end activities in process firms. Technovation, 31(9), 490-504. http://dx.doi.org/10.1016/j.technovation.2011.05.004
Magnusson, P. R. (2009). Exploring the contributions of involving ordinary users in ideation of technology-based services. Journal of Product Innovation Management, 26(5), 578-593. http://dx.doi.org/10.1111/j.1540-5885.2009.00684.x
Martinsuo, M., & Poskela, J. (2011). Use of evaluation criteria and innovation performance in the Front end of innovation. Journal of Product Innovation Management, 28(6), 896-914. http://dx.doi.org/10.1111/j.1540-5885.2011.00844.x
Meijer, I. S. M., Hekkert, M. P., & Koppenjan, J. F. M. (2007). How perceived uncertainties influence transitions; the case of micro-CHP in the Netherlands. Technological Forecasting and Social Change, 74(4), 519-537. http://dx.doi.org/10.1016/j.techfore.2006.02.007
Montoya-Weiss, M. M., & O’Driscoll, T. M. (2000). From experience: applying performance support technology in the Fuzzy Front end. Journal of Product Innovation Management, 17(2), 143-161. http://dx.doi.org/10.1016/S0737-6782(99)00032-6
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