Aplicação prática do Postponement em uma empresa têxtil
Practical application of postponement in a textile company
Loos, Mauricio Johnny; Rodriguez, Carlos Manuel Taboada
http://dx.doi.org/10.1590/0103-6513.015011
Production, vol.25, n4, p.894-910, 2015
Resumo
As organizações buscam, de forma cada vez mais incessante, maneiras atender seus clientes mais rápido que os concorrentes, sendo eficientes e eficazes, não elevando seus custos, e isso exige que elas façam mais com menos, buscando a adoção de técnicas que venham ao encontro de suas estratégias. Nesse contexto, este trabalho objetiva apresentar e analisar a aplicação prática do postponement em uma empresa têxtil. O trabalho utiliza o estudo de caso como abordagem metodológica, cujas evidências foram coletadas de diversas fontes. Os resultados mostram um entendimento da estratégia de manufatura usada pela empresa sem e com a adoção do postponement, bem como a visão dos impactos desta aplicação nos indicadores de desempenho da empresa onde ocorreu o estudo.
Palavras-chave
Postponement. Decoupling point. Empresa têxtil. Indicadores de desempenho. Estratégia de manufatura.
Abstract
Organizations seek increasing numbers of ways to serve their customers in a manner that is faster than that of their competitors while remaining efficient and effective, i.e., by not raising their costs; this constraint requires them to do more with less, seeking the implementation of techniques that can conform to their strategies. In this context, this paper presents the practical application of postponement in a textile company along with an analysis of the results. The work considers a case study, whose evidence was collected from various sources. The results provide an understanding of the manufacturing strategy adopted by the company without and with the adoption of postponement as well as an examination of the impact of application performance indicators of the company used in the study.
Keywords
Postponement. Decoupling point. Textile company. Performance indicators. Manufacturing strategy.
References
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Appelqvist, P., & Gubi, E. (2005). Postponed variety creation: case study in consumer electronic retail. International Journal of Retail & Distribution Management, 33(10), 734-748. http://dx.doi.org/10.1108/09590550510622281.
Associação Brasileira da Indústria Têxtil e de Confecção - ABIT. (2011). Apresenta informações sobre o perfil do setor têxtil. São Paulo. Recuperado em 7 de julho de 2011, de http://www.abit.org.br/site/navegacao.asp?id_menu=1&id_ sub=4&idioma=PT
Baldwin, C. Y., & Clark, K. B. (1997). Managing in an age of modularity. Harvard Business Review, 75(5), 84-93. PMid:10170333.
Barton, D. L. (1990). A dual methodology for case studies: synergistic use of a longitudinal single site with replicate multiple sites. Organization Science, 1(3), 248-266. http://dx.doi.org/10.1287/orsc.1.3.248.
Bowersox, D. J., & Closs, D. J. (1996). Logistical management: the integrated supply chain process. New York: McGraw- Hill Companies. 594 p.
Bucklin, L. P. (1965). Postponement, speculation and the structure of distribution channels. JMR, Journal of Marketing Research, 2(1), 26-31. http://dx.doi.org/10.2307/3149333.
Cardoso, P. A. (2002). O princípio da postergação: um estudo na cadeia de suprimentos das tintas para impressão. (Tese de doutorado). Departamento de Engenharia Industrial, Pontifícia Universidade Católica do Rio de Janeiro, Rio de Janeiro.
Christopher, M. (1997). Logística e gerenciamento da cadeia de suprimentos: estratégias para redução de custos e melhoria dos serviços. São Paulo: Pioneira. 240 p.
Christopher, M., & Towill, D. R. (2000). Supply Chain migration from lean and functional to agile and customized. Supply Chain Management, 5(4), 206-213.
Cooper, J. (1993). Logistics strategies for global business. International. Journal of Physical Distribution and Logistics Management, 23(4), 12-23. http://dx.doi.org/10.1108/09600039310041473.
Dornier, P. P., Ernest, R., Fender, M., & Kouvelis, P. (2000). Logística e operações globais: texto e casos . São Paulo: Atlas.
Ferreira, K. A., Chicarelli, R. L. A., & Chaves, G. L. D. (2011). Uma caracterização de medidas de desempenho para avaliar o postponement: estudos de caso em empresas da indústria de alimentos. Revista Produção Online, 11(2), 418-446.
Garcia-Dastugue, S., & Lambert, D. (2007). Interorganizational time-based postponement in the supply chain. Journal of Business Logistics, 28(1), 57-76.
Hoekstra, S. J., & Romme, J. M. (1992). Integrated logistics structures: developing customer oriented goods flow. London: McGraw-Hill.
Jones, R. M., & Towill, D. R. (1999). Using the information decoupling point to improve supply chain performance. The International Journal of Logistics Management, 10(2), 13-26.
Lee, H. L. (1998). Postponement for mass customization: satisfying customer demands for tailor-made products. In J. Gattorna (Ed.), Strategic supply chain alignment (pp. 77-91). England: Gower Publishing.
Pagh, J. D., & Cooper, M.C. (1998). Supply chain postponement and speculation strategies: how to choose the right strategy. Journal of Business Logistics, 19(2), 13-34.
Rudberg, M., & Wikner, J. (2004). Mass customization in terms of the customer order decoupling point. Production Planning and Control, 15(4), 445-458. http://dx.doi.org/10.1080/0953728042000238764.
Starr, M. K. (1965). Modular-production: a new concept. Harvard Business Review, 43(6), 131-142.
Ulrich, K. (1995). The role of product architecture in the manufacturing firm. Research Policy, 24(3), 419-440. http://dx.doi.org/10.1016/0048-7333(94)00775-3.
Van Hoek, R. I. (1997). Postponed manufacturing: a case study in the food supply chain. Supply Chain Management, 2(2), 18-34. http://dx.doi.org/10.1108/13598549710166113.
Van Hoek, R. I. (1999). Postponement and the reconfiguration challenge for food supply chains. Supply Chain Management, 4(1), 18-34.
Van Hoek, R. I. (2001). The rediscovery of postponement a literature review and directions for research. Journal of Operations Management, 19(2), 161-184. http://dx.doi.org/10.1016/S0272-6963(00)00057-7.
Waller, M. A., Dabholkar, P. A., & Gentry, J. J. (2000). Postponement, product customization, and market-oriented supply chain management. Journal of Business Logistics, 21(2), 133-160.
Yang, B., & Burns, N. D. (2003). Implications of postponement for the supply chain. International Journal of Production Research, 41(9), 2075-2090. http://dx.doi.org/10.1080/00207544031000077284.
Yang, B., Burns, N. D., & Backhouse, C. J. (2004). Postponement: a review and an integrated framework. International Journal of Operations & Production Management, 24(5), 468-487. http://dx.doi.org/10.1108/01443570410532542.
Zinn, W. (1990). O retardamento da montagem final de produtos como estratégia de marketing e distribuição. RAE: Revista de Administração de Empresas, 30(4), 53-59.
Zinn, W., & Bowersox, D. J. (1988). Planning physical distribution with the principle of postponement. Journal of Business Logistics, 9(2), 117-136.
Appelqvist, P., & Gubi, E. (2005). Postponed variety creation: case study in consumer electronic retail. International Journal of Retail & Distribution Management, 33(10), 734-748. http://dx.doi.org/10.1108/09590550510622281.
Associação Brasileira da Indústria Têxtil e de Confecção - ABIT. (2011). Apresenta informações sobre o perfil do setor têxtil. São Paulo. Recuperado em 7 de julho de 2011, de http://www.abit.org.br/site/navegacao.asp?id_menu=1&id_ sub=4&idioma=PT
Baldwin, C. Y., & Clark, K. B. (1997). Managing in an age of modularity. Harvard Business Review, 75(5), 84-93. PMid:10170333.
Barton, D. L. (1990). A dual methodology for case studies: synergistic use of a longitudinal single site with replicate multiple sites. Organization Science, 1(3), 248-266. http://dx.doi.org/10.1287/orsc.1.3.248.
Bowersox, D. J., & Closs, D. J. (1996). Logistical management: the integrated supply chain process. New York: McGraw- Hill Companies. 594 p.
Bucklin, L. P. (1965). Postponement, speculation and the structure of distribution channels. JMR, Journal of Marketing Research, 2(1), 26-31. http://dx.doi.org/10.2307/3149333.
Cardoso, P. A. (2002). O princípio da postergação: um estudo na cadeia de suprimentos das tintas para impressão. (Tese de doutorado). Departamento de Engenharia Industrial, Pontifícia Universidade Católica do Rio de Janeiro, Rio de Janeiro.
Christopher, M. (1997). Logística e gerenciamento da cadeia de suprimentos: estratégias para redução de custos e melhoria dos serviços. São Paulo: Pioneira. 240 p.
Christopher, M., & Towill, D. R. (2000). Supply Chain migration from lean and functional to agile and customized. Supply Chain Management, 5(4), 206-213.
Cooper, J. (1993). Logistics strategies for global business. International. Journal of Physical Distribution and Logistics Management, 23(4), 12-23. http://dx.doi.org/10.1108/09600039310041473.
Dornier, P. P., Ernest, R., Fender, M., & Kouvelis, P. (2000). Logística e operações globais: texto e casos . São Paulo: Atlas.
Ferreira, K. A., Chicarelli, R. L. A., & Chaves, G. L. D. (2011). Uma caracterização de medidas de desempenho para avaliar o postponement: estudos de caso em empresas da indústria de alimentos. Revista Produção Online, 11(2), 418-446.
Garcia-Dastugue, S., & Lambert, D. (2007). Interorganizational time-based postponement in the supply chain. Journal of Business Logistics, 28(1), 57-76.
Hoekstra, S. J., & Romme, J. M. (1992). Integrated logistics structures: developing customer oriented goods flow. London: McGraw-Hill.
Jones, R. M., & Towill, D. R. (1999). Using the information decoupling point to improve supply chain performance. The International Journal of Logistics Management, 10(2), 13-26.
Lee, H. L. (1998). Postponement for mass customization: satisfying customer demands for tailor-made products. In J. Gattorna (Ed.), Strategic supply chain alignment (pp. 77-91). England: Gower Publishing.
Pagh, J. D., & Cooper, M.C. (1998). Supply chain postponement and speculation strategies: how to choose the right strategy. Journal of Business Logistics, 19(2), 13-34.
Rudberg, M., & Wikner, J. (2004). Mass customization in terms of the customer order decoupling point. Production Planning and Control, 15(4), 445-458. http://dx.doi.org/10.1080/0953728042000238764.
Starr, M. K. (1965). Modular-production: a new concept. Harvard Business Review, 43(6), 131-142.
Ulrich, K. (1995). The role of product architecture in the manufacturing firm. Research Policy, 24(3), 419-440. http://dx.doi.org/10.1016/0048-7333(94)00775-3.
Van Hoek, R. I. (1997). Postponed manufacturing: a case study in the food supply chain. Supply Chain Management, 2(2), 18-34. http://dx.doi.org/10.1108/13598549710166113.
Van Hoek, R. I. (1999). Postponement and the reconfiguration challenge for food supply chains. Supply Chain Management, 4(1), 18-34.
Van Hoek, R. I. (2001). The rediscovery of postponement a literature review and directions for research. Journal of Operations Management, 19(2), 161-184. http://dx.doi.org/10.1016/S0272-6963(00)00057-7.
Waller, M. A., Dabholkar, P. A., & Gentry, J. J. (2000). Postponement, product customization, and market-oriented supply chain management. Journal of Business Logistics, 21(2), 133-160.
Yang, B., & Burns, N. D. (2003). Implications of postponement for the supply chain. International Journal of Production Research, 41(9), 2075-2090. http://dx.doi.org/10.1080/00207544031000077284.
Yang, B., Burns, N. D., & Backhouse, C. J. (2004). Postponement: a review and an integrated framework. International Journal of Operations & Production Management, 24(5), 468-487. http://dx.doi.org/10.1108/01443570410532542.
Zinn, W. (1990). O retardamento da montagem final de produtos como estratégia de marketing e distribuição. RAE: Revista de Administração de Empresas, 30(4), 53-59.
Zinn, W., & Bowersox, D. J. (1988). Planning physical distribution with the principle of postponement. Journal of Business Logistics, 9(2), 117-136.
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